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"The purchase of Rosetta has been of clear advantage to Market Probe Canada. We have embraced the use of Rosetta’s “populate” function and have enjoyed two (2) distinct benefits from the same:
i) improved throughput (less time to produce the same reports); and
ii) improved quality.

This has meant that Rosetta has helped pay for itself in terms of:
i) less time spent on reporting (time freed up for other revenue-oriented activities); and
ii) less time spent on data checking and rework (finding, and then addressing, quality issues).


2009 was a test year. We are moving forward with Rosetta in 2010. While we largely focused on the use of “populate” in 2009, we hope to expand our usage to include “generate” in 2010. This way we can experience Rosetta’s benefits in our ad hoc, custom reporting as well as in the reporting for our tracking programs.

Notably, Rosetta’s training / technical support staff is also very good. This has greatly facilitated MPC’s team getting up-to-speed in achieving early gains from our investment in Rosetta."

John Morton, President , Market Probe Canada


Company Info for Market Probe Canada

Market Probe Canada provides full-service consulting in custom marketing research and stakeholder management. MPC’s stakeholder focus includes customer satisfaction / loyalty and employee engagement / commitment research. MPC’s custom research group provides quantitative and qualitative applications across a variety of areas: concept development; product evaluation; usage / attitude tracking; segmentation; pricing / assortment studies; corporate image / brand equity research.

MPC’s practice includes clients in many industries: financial services, telecommunications, packaged goods, pharmaceuticals, manufacturing, retail, and government services / utilities. MPC possesses experience conducting both B2B and B2C research. We provide data collection through CATI, Internet, IVR and face-to-face methods.

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